In the past few days, Instagram appears to be conducting A/B testing with a significant number of users, experimenting with a major change to profile layouts: replacing the traditional square grid with a portrait grid format.
This potential shift could disrupt many profiles built around square-format content. If Instagram decides to implement the portrait grid universally, square posts might appear stretched or distorted in the new layout.
To stay ahead of this change, it’s essential to rethink your content design strategies. If Instagram adopts the portrait grid permanently, creators will need to adjust their square post designs to ensure they fit seamlessly within the new format without distortion. This includes refining placement of key design elements and text to maintain a professional look across all grid layouts.
To make this transition easier, I’ve developed Figma templates that outline the portrait grid and provide clear guidelines. These templates ensure your square posts remain visually appealing and unaffected by the shift to portrait formatting.
By proactively adapting your design approach, you can maintain a polished and cohesive Instagram profile, no matter what changes Instagram rolls out. Stay creative and ahead of the curve!
Figma Template : https://www.figma.com/community/file/1462427004385779552